Data Mining Program

Data Mining Program

The JLR Certified Data Mining program offers multiple options to help your dealership take control of your customer data and build loyalty. Offerings include:

Integrated Data Mining Tools: Our providers’ will integrate equity mining tools into your CRM and DMS systems to facilitate tracking your customer data. These tools will help you make sense of your customers preferences and purchase habits that inform your Kia dealership on how and when to interact with your customers to optimize sales opportunities.

Targeted Multi-Channel Marketing: Target customers who are ready to make their next vehicle or service purchase by utilizing existing customer data to know who to contact at the right time to drive repeat sales. This offering provides actionable insights that drive your customer retention capabilities. Our providers will provide multiple targeting campaign options that are relevant for your dealership based on your sales and service data.

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Affinitiv

At Affinitiv, our goal is to drive the next generation customer experience by partnering with OEMs and retailers to accelerate performance and inspire loyalty. Our vision is to create customers for life through reimagined experiences. As a dedicated partner focused solely on automotive, we have a unique understanding of the industry and decades of experience delivering exceptional solutions in this ever-changing, fast-paced marketplace.

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Fullpath

Fullpath is the automotive industry’s first enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top to create a Customer Data and Experience Platform (CDXP). Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business. The enhanced CDP includes data activated solutions like AI-powered digital advertising, email marketing, CRM activation, and VINs-acceleration.

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Team Velocity

Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes.

Made by dealers for dealers, our Customer Experience Platform (CXP), Apollo®, provides a suite of integrated applications that make, manage and measure frictionless consumer experiences, from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.

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