JLR Program Overview

The JLR Digital Certified Program is designed to assist Retailers with promoting and maximizing their digital presence. The program gives Retailers the choice of industry-leading and proven digital solutions, along with best-in-class support, reporting tools, and unbiased performance improvement recommendations to help you compete at the highest level.

For any questions on the certified program or specific providers, please contact our JLR Digital Consultants via phone at 888-850-1008 or email at

Website Program

Your Retailer website is your online showroom and the foundation for your digital marketing strategy. Ensure your website offers the best customer experience across all device types, with quality content for potential shoppers to research and engage with your store. Your preferred partner will offer a unique set of strategies and solutions to assist you with:

  • Creating a best-in-class online showroom experience
  • Improving your online presence
  • Increasing retail sales and profitability
  • Supporting owner loyalty and customer satisfaction
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Digital Advertising

Drive more traffic to your Retailer website with an optimized, innovative, and effective digital advertising strategy. The JLR Digital Advertising program gives Retailers choice between industry leading vendors, offering a variety of solutions and tactics that are most suitable to meet your marketing goals.

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Digital Retailing

The JLR Digital Retailing Certified Program offers a variety of best-in-class, industry-leading, and proven solutions for Jaguar Land Rover Retailers to incorporate into their digital showroom. Solidifying the purchase process online is becoming increasingly important to align with how customers want to transact today. Creating a seamless, efficient, and enjoyable car-buying experience.

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Inventory Merchandising

Lead the way with inventory photos and vehicle listing enhancements that are truly a reflection of your retailer’s image. JLR retailers can now showcase their inventory with ease by enrolling with one of JLR’s Certified Inventory Merchandising specialists.

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JLR retailers can now partner with some of the most progressive website chat tools in the industry. With several partners to choose from there has never been a better time to add chat to your JLR certified website and convert more visitors into leads.

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Digital Manager

A Digital Manager is a dedicated representative assigned to your dealership to pro-actively update your on-program website(s) with custom content, while ensuring total website compliance based on the JLRMP guidelines. The Digital Manager will connect at a minimum of twice per month to review website metrics, website recommendations, monthly specials, program updates and consult on an overall digital strategy. Additionally, your Digital Manager will be utilized to fully support your website and to assist with anything encompassing the JLR Digital Certified Program.

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Additional Offerings

The JLR Digital Certified Program has partnered with industry leading trade-in tools and digital solutions to help drive leads to your CRM and boost sales.

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