The future of automotive marketing is data.
Give your marketing the edge by taking control of your data.
Clean, enrich, and activate your customer data for limitless opportunities.
With markets as competitive as ever, it's never been more critical to have clean, secure, and actionable first-party customer data. It only takes one bad experience for a customer to switch to a competitor. That could be as simple as a postcard referencing the vehicle they traded in two years ago or repeatedly showing them vehicle ads after a recent purchase.
Adding the AutoMiner CDP to your dealership solves these issues — and many others.
Your own first-party data is key to understanding and engaging shoppers in a personalized and relevant way. But if you’re like most dealers, your data is in different systems, incomplete, and in many cases, just plain incorrect. Plus, it can be incredibly expensive to have even one of those systems “cleaned” once a year.
Package Details Compare Packages Set Up a Demo EnrollWhat can the AutoMiner do for you?
Consolidate your customer data sources into one platform
Create endless sales and fixed ops marketing campaigns with custom lists based on your goals
Cleanse and enrich your customer data regularly, ensuring it’s always accurate and current
Target more precisely and increase advertising match rates
Securely store and share data, aligning with strict privacy, data security and encryption policies
Campaign ROI: Show you which campaigns influenced sales and ROs
First-Party Data Consolidation
The AutoMiner consolidates your CRM, DMS and other customer data sources (OEM manifest lists, lead lists) into one secure dashboard, allowing you to view all customers conveniently in one location.
Data Cleansing & Enrichment
To optimize your advertising, the AutoMiner cleanses your current customer data, removing duplicates and enriching data to ensure you have the most current contact information available for your customers.
Marketing Strategist Support
The AutoMiner includes the hands-on support of a Marketing Strategist to help you uncover revenue and retention opportunities within your customer database. This support includes the full set up of your campaigns, creative design, ongoing performance consulting and ROI monitoring.
Sales, Fixed Ops and Video Campaigns
The AutoMiner includes unlimited marketing campaigns for both sales and fixed operations. Whether you’re looking to market to lease-ending customers or remind owners of specific recalls, the AutoMiner can assist with email, text, video and even direct mail marketing campaigns.
BDC Call Lists
BDC’s or other dealership employees can also benefit from the AutoMiner by using the most current customer contact data to communicate with customers. BDC’s can leverage campaign audience lists to create call campaigns that are associated with outbound email marketing campaigns. In addition, the AutoMiner can automate the sending of warm lead lists to both your sales and service departments for timely, personalized outreach.
Campaign ROI Reporting
The AutoMiner’s integration with your DMS data allows the system to provide accurate and timely campaign ROI measurement for both sales and service campaigns.
PURE Identity
Identify, enrich and segment anonymous website visitors by linking known users to their unknown devices and creating a unified customer profile.
Once anonymous visitors are identified, PURE Identity provides the ability to generate long-lasting retargeting audiences and send audience data to ad accounts resulting in increased retargeting performance and lower ad costs.
Direct Mail
Select from a wide range of sales and service campaigns, with customizable creative. Cleansed customer data from the AutoMiner ensures addresses and vehicle ownership are verified prior to printing to provide you with the highest possible contact rate and reduce wasted advertising dollars.
Conquest Data
Further enhance your marketing outreach by adding Conquest data for local, in-market buyers to your AutoMiner digital or direct mail campaigns.