Your equity data, powered by Fullpath’s CDP.
Fullpath Equity helps dealers activate their equity data without lifting a finger by identifying your equity positive shoppers and matching them with relevant offers and payment options based on data pulled from your DMS, CRM, trade-in APIs and other data sources and integrations. Fullpath automatically targets your shoppers with hyper-personalized ads, emails, and landing pages based on their equity status to drive more sales for your dealership.
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Drive loyalty with value.
By integrating your equity data with Fullpath, you can automatically engage your equity-positive shoppers with enticing upgrade, trade-in, and payment offers cross-channel. Increase your customer lifetime value (LTV) with highly relevant, personalized equity-based campaigns designed to bring customers back to your dealership for their next purchase.
Equity campaigns have a 51% higher open rate than regular marketing emails.
When you focus on delivering a hyper-personalized, equity-based experience for your shoppers, they are more likely to engage with your content.
Fullpath Equity is designed to leverage your DMS, CRM, trade-in APIs, and other data sources to automatically identify your equity-positive shoppers and automatically creates personalized, equity-based emails for every shopper containing irresistible, valuable offers so your shoppers are compelled to come into your dealership to make their next purchase.
Key Features of Equity Mining with Fullpath
- CDP Integration: Fullpath Equity is integrated into the Fullpath CDP enabling dealers to dive deep into their equity data through enriched shopper profiles and hyper-specific list building capabilities.
- Audience Generation: Fullpath automatically scans your unified data sources daily, including your DMS, CRM, trade-in APIs, and more to identify your equity-positive shoppers.
- Automated Campaigns: Leveraging AI together with your dealership’s data, Fullpath automatically generates and executes personalized, equity-based campaigns for every individual shopper.
- Multi Platform Engagements: Fullpath Equity targets equity-positive shoppers with powerful, lead driving search, social, and display ad campaigns and personalized email campaigns to drive them back to the dealership.
- Seamless Experience: When an equity-positive shopper clicks on an ad or email offer, they are taken to a customized landing page that features the exact deal they clicked on, creating a seamless customer experience.
- Transparent reporting: Fullpath Equity offers robust reports on all dealership equity-positive shoppers, including their website, advertising, and sales activities.