Website Program

Your Retailer website is your online showroom and the foundation for your digital marketing strategy. Ensure your website offers the best customer experience across all device types, with quality content for potential shoppers to research and engage with your store. Your preferred partner will offer a unique set of strategies and solutions to assist you with:

• Creating a best-in-class online showroom experience
• Improving your online presence
• Increasing retail sales and profitability
• Supporting owner loyalty and customer satisfaction

Digital Advertising

Drive more traffic to your Retailer website with an optimized, innovative, and effective digital advertising strategy. The JLR Digital Advertising program gives Retailers choice between industry leading vendors, offering a variety of solutions and tactics that are most suitable to meet your marketing goals.

Digital Retailing

The JLR Digital Retailing Certified Program offers a variety of best-in-class, industry-leading, and proven solutions for Jaguar Land Rover Retailers to incorporate into their digital showroom. Solidifying the purchase process online is becoming increasingly important to align with how customers want to transact today. Creating a seamless, efficient, and enjoyable car-buying experience.

Inventory Merchandising

Lead the way with inventory photos and vehicle listing enhancements that are truly a reflection of your retailer’s image. JLR retailers can now showcase their inventory with ease by enrolling with one of JLR’s Certified Inventory Merchandising specialists.

Chat

JLR retailers can now partner with some of the most progressive website chat tools in the industry. With several partners to choose from there has never been a better time to add chat to your JLR certified website and convert more visitors into leads.

Digital Manager

A Digital Manager is a dedicated representative assigned to your dealership to pro-actively update your on-program website(s) with custom content, while ensuring total website compliance based on the JLRMP guidelines. The Digital Manager will connect at a minimum of twice per month to review website metrics, website recommendations, monthly specials, program updates and consult on an overall digital strategy. Additionally, your Digital Manager will be utilized to fully support your website and to assist with anything encompassing the JLR Digital Certified Program.

Data Mining

The JLR Certified Data Mining program offers multiple options to help your dealership take control of your customer data and build loyalty. Offerings include:

Integrated Data Mining Tools: Our providers will integrate equity mining tools into your CRM and DMS systems to facilitate tracking your customer data. These tools will help you make sense of your customers preferences and purchase habits that inform your Jaguar and Land Rover dealership on how and when to interact with your customers to optimize sales opportunities.

Targeted Multi-Channel Marketing: Target customers who are ready to make their next vehicle or service purchase by utilizing existing customer data to know who to contact at the right time to drive repeat sales. This offering provides actionable insights that drive your customer retention capabilities. Our providers will provide multiple targeting campaign options that are relevant for your dealership based on your sales and service data.

Additional Offerings

The JLR Digital Certified Program has partnered with industry leading trade-in tools and digital solutions to help drive leads to your CRM and boost sales.